I’m a Business Leader with a global perspective, strategic mind and passion for building resilient teams.
MOIN
MOIN
Welcome to my digital place!
I’m thrilled you found me. You’re probably here to learn more about me, let me show you around. If you wanna dive right into my work, click the Case Studies button below. Otherwise, keep scrolling for more about my work and me.
Career Journey
I’m a business leader with a strategic mindset and creative instinct, shaped by over a decade in marketing and advertising across EMEA and North America. I’ve worked at innovative agencies including Anomaly, Media.Monks, and Thinkingbox, partnering with global brands like HP, Lidl, Samsonite, FCA and TED to drive growth, build meaningful campaigns, and guide teams through complexity.
Most recently, I led the international Lidl business at Anomaly, a pivotal step in my career. I was responsible for setting the strategic and creative direction of a complex, cross-market account. I partnered closely with C-level clients, oversaw financial planning, and built a high-performing team that delivered impactful work across brand, campaign, and internal communications. Together, we drove strategic clarity, creative consistency, and operational precision—backed by strong relationships and real business results.
My toolset spans:
Strategy: From brand positioning to comms architecture, I connect business goals with audience insight and creative opportunity.
Account Leadership: I lead from the front, ensuring teams and clients are aligned, motivated, and always moving forward.
Production Thinking: With a background in live storytelling and digital production, I bring an instinct for craft, scale, and getting things made well.
My POV
We’re at a turning point. AI is reshaping how we work, and clients are shifting toward project-based models that require more agility than ever. In this landscape, creativity alone isn’t enough. The brands and agencies that thrive will be the ones willing to rethink their architecture, how they work, how they lead, and how they grow.
You can’t deliver brilliant work or build lasting relationships if the foundation isn’t solid. That means investing in culture, coaching your people, and designing operational systems that are both commercially viable and human-centered.
This next chapter of my career is about helping organisations do exactly that, bringing together leadership, strategic clarity, and emotional intelligence to build resilient, future-ready teams. I want to work with companies who are serious about change, unafraid to ask better questions, and ready to create space for people to do their best work.
About me
My brain works a little differently; I’m dyslexic. It’s taught me to track two thought streams at once, sharpened my visual thinking, and given me a knack for spotting patterns and explaining complex ideas clearly. It also shaped how I collaborate: with curiosity, empathy, and emotional intelligence.
I’ve always been fascinated by what drives people, their behaviours, instincts, and group dynamics. Thinkers like Brené Brown and Jennifer Garvey Berger have shaped my view on leadership and how we show up in complexity. I’m a lifelong learner, whether it’s completing a brand strategy program at Miami Ad School or (slowly) teaching myself to knit a sweater. Most recently, I’ve enrolled in a two-year MBA in Coaching & Leadership to deepen my ability to guide both clients and teams. In a world that demands agility and resilience, these tools help me lead with clarity, empathy, and adaptability.
I grew up in the theatre, it taught me how to stand on stage, tell a story, and connect with an audience. But what I loved most were the rehearsals. Watching people rewrite scenes in real time sparked my love for creative problem-solving. In many ways, that’s still how I work today: I bring clarity to complexity, energy to collaboration, and structure when things are in motion.
Outside of work, I’m probably with my husband at our CrossFit gym in Kreuzberg, climbing ropes, lifting barbells, or just enjoying the grind. Movement keeps me grounded. I sleep well, eat well, and gave up drinking a few years ago, all of which helps me lead with more clarity, calm, and resilience.
I love the arts and high culture, but I also love winding down with an episode of Made in Chelsea, cat purring next to me. And whenever I can, I’m traveling with my husband, sometimes with our cat in tow. Because balance matters.
My core values? Health. Integrity. Empathy. And the freedom to think freely.
